Wellness Influencer to Brand Builder

From Wellness Brand to Client Playbook

Erika Schlick built The Trail To Health from her personal Lyme and autoimmune recovery story into a trusted wellness brand and content engine. Over 12 years she has:

• Grown a dedicated community of more than 130K followers across Instagram, Pinterest, and YouTube
• Produced 100+ episodes of This Healthy Life podcast covering chronic illness, longevity, and gut health
• Collaborated on user-generated content and campaigns for hundreds of brands, leading to repeat partnerships and nationwide social ads

Now, Erika brings that same content-first, community-first playbook to every Full Circle client—deploying proven frameworks that build trust, engagement, and conversions.

HOW SHE FOUND SUCCESS

• Authentic storytelling rooted in her personal wellness journey
• Data-informed creative that earned recurring collaboration with brands
• Podcast guest and content repurposing strategy: 90+ episodes used to expand reach
• Holistic content systems built to scale community and cultivate trust

Join Her Journey

Erika’s journey from patient to practitioner to content strategist gives her a unique lens that blends empathy with execution. She’s lived the wellness space from every angle, and now helps clients cut through the noise with clarity, creativity, and purpose. When you work with Full Circle, you don’t just get a strategy. You get a founder who’s walked the path and built a blueprint that works.